The Difference Between a Logo and a Brand Identity
Many people think a logo is the same as branding, but in reality, a logo is just one part of a larger identity system.
What’s the Difference?
- Logo: A visual symbol representing your business.
- Brand Identity: The combination of colors, fonts, messaging, imagery, and overall style that defines your brand.
Building a Cohesive Brand Identity:
- Use a consistent color palette and typography.
- Develop a unique brand voice and messaging style.
- Ensure all marketing materials follow a unified visual style.
A well-crafted brand identity creates a memorable experience for customers and makes your brand instantly recognizable.